Fred Fowle's career in art began by painting a black line on shoes. From here he went on to work at R.J.Lakin's fairground ride manufactures where he learnt the skills that led to him becoming known as 'The Master' in the fairground community. Fowle's style is highly recognizable and can be viewed as an Era in fairground decor in its own right. His heavy use of bright colours and elaborate design mixed with images from advertisements and films meant that his work was highly effective in drawing in crowds of people towards a certain ride. His work largely involves using a base layer of aluminium and gold leaf on top of which a layer of flamboyant paint is applied. The flamboyant paint is translucent and allows the leaf to shine through adding a little magic to the designs. An important factor when children are the main target audience for a piece. Fowle's work often portrays the psychedelic and pop art styles of the art movements in the 60's and 70's.
I hope to be able to portray Fowle's style in my own sampling through using similar mediums and working with the same ideas and inspiration. This will involve gathering photos and newspaper snippets of adverts with interesting designs on along with getting to grips with completely new mediums like gold leaf. I intend to create an array of different samples with some being much more experimental than others as I get to grips with the new mediums and styles.
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